Building an identity

HADDAC is a turnaround fund operating in Africa.

For this project, we’ve created a brand identity, a webdesign and content for the company’s online presence.

The logo, branding and website were designed with the company’s story in mind.

Haddac being the Punic word for “renewal”, we have centered our branding around Punic letters and the colour purple that was discovered by the Phoenicians