Bloc Pour L'Alternance en Guinée
Structuring a political movement through strategy, content, and execution.
We partnered with Sadio Barry, founder of the Bloc pour l’Alternance en Guinée (BAG), to design and implement the movement’s communication and campaign strategy.
Over a three-month period, we led the creation and coordination of the campaign’s marketing activities — combining digital visibility with on-the-ground engagement.
This included organizing events with religious leaders, community figures, and political representatives, and developing the full website structure and content to support the party’s public positioning.
We also provided editorial oversight for official communications, including political speeches, public letters, and press releases, ensuring coherence across all touchpoints.
Scope
- Campaign strategy and planning
- Field events and stakeholder coordination
- Website creation and content production
- Editorial review of speeches and official statements
- Communication structure and tone definition
Result
A coherent, multi-channel campaign integrating digital presence, political messaging, and local engagement.
